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| The End of Trade Conferences? |
It is trade conference season
for those of us in the health care industry. Local, regional, national and
international meetings are in full swing. We participate in them - as
exhibitors, speakers and attendees. I was just at the Medical Device
Manufacturers (MDM) meeting in Chicago as an attendee. Before that, I had the
opportunity to address the Great Detroit Central Service Society as a speaker
and then man a table as an exhibitor. My observation is that local shows are
well attended, however, national meetings are feeling the effects of the
economy. I suppose this makes sense - if you don't have the budget for a national
meeting (including transport, lodging and meals), go to a local meeting, where
you get many of the benefits for a whole lot less money.
What had me thinking more deeply was a technology oriented podcast I
listened to over the weekend. They were talking about one of the major consumer
electronic meetings and the decline in attendance. One commentator said to the
other, "Do you think trade conferences are over?" What he meant was, the combination
of the cost along with the development of new communication technologies such
as the Internet, spelling the end of face-to-face conferences. Maybe. But, there
is nothing quite like sitting down in person with someone to accomplish
important communication. Most likely, while trade shows may ebb, they will not
disappear. Too much value is to be found there.
Sincerely,
Ralph J. Basile
Vice President of Marketing
Healthmark Industries Company, Inc.
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| Tip of the Week |
Conference Information
There are many sources of
information regarding upcoming conferences. We at Healthmark keep a calendar for upcoming meetings we know about. Of course, it is impossible to keep up on everything, so I am sure our list is
not complete. Trade publications are a good resource. Another one is Google. A
quick search pulls up a list of medical related trade shows.
http://www.google.com/Top/Health/Medicine/Education/Conferences/
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| News Headlines |
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Healthmark Industries Company, Inc.
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